K-pop NFTs: Binance and YG partnership) prioritize sustainability
A new partnership between global crypto exchange Binance and South Korean entertainment company YG will see the two companies strive for a more sustainable framework for future nonfungible token (NFT) collaborations.
YG manages a number of notable K-pop stars including Blackpink, Big Bang and Winner. The Tuesday announcement states that the memorandum of understanding (MoU) will reportedly give Binance access to develop digital assets based on the intellectual property associated with these artists.

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